{"id":1527,"date":"2019-08-23T04:00:00","date_gmt":"2019-08-23T04:00:00","guid":{"rendered":""},"modified":"2019-08-23T04:00:00","modified_gmt":"2019-08-23T04:00:00","slug":"integrity-seguros-realizo-una-nueva-capacitacion-sobre-marketing-digital","status":"publish","type":"post","link":"https:\/\/aapas.org.ar\/portal\/2019\/08\/23\/integrity-seguros-realizo-una-nueva-capacitacion-sobre-marketing-digital\/","title":{"rendered":"Int\u00e9grity Seguros realiz\u00f3 una nueva capacitaci\u00f3n sobre Marketing Digital"},"content":{"rendered":"<p>La compa&ntilde;&iacute;a invit&oacute; a profesionales de la agencia de Publicidad Massive, de amplia trayectoria y expertise con marcas multinacionales, a coordinar el encuentro que abarc&oacute; desde conceptos b&aacute;sicos del marketing, el contexto de la industria del Seguro en Argentina, y los diferentes perfiles de consumidores y sus comportamientos digitales, hasta nociones t&eacute;cnicas y particulares tales como gestionar campa&ntilde;as en Google, el an&aacute;lisis de los resultados de estas acciones y la generaci&oacute;n de una campa&ntilde;a durante el transcurso de la jornada.<\/p>\n<p>&ldquo;Desde Int&eacute;grity entendemos que es muy importante proveer a los productores de las mejores herramientas para que se adapten a los cambios que ofrece la industria y, dentro de ese contexto, creemos que el Marketing Digital es esencial a la hora establecer estrategias que potencien sus negocios&rdquo;, expres&oacute;&nbsp;<strong>Juan Ignacio Coria, gerente de Marketing de Int&eacute;grity Seguros<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el marco del programa Int&eacute;grity Academy, orientado a la formaci&oacute;n de productores para que conozcan y aprendan herramientas que ayuden a mejorar la gesti&oacute;n de sus negocios, se llev&oacute; a cabo una jornada sobre campa&ntilde;as digitales con herramientas de Google.<\/p>\n","protected":false},"author":1,"featured_media":4043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,16],"tags":[],"class_list":["post-1527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-novedades-en-el-mundo-del-seguro"],"jetpack_featured_media_url":"https:\/\/aapas.org.ar\/portal\/wp-content\/uploads\/2019\/10\/5d5ffb3a9eaf7102c20037cd.jpg","jetpack_sharing_enabled":true,"rttpg_featured_image_url":{"full":["https:\/\/aapas.org.ar\/portal\/wp-content\/uploads\/2019\/10\/5d5ffb3a9eaf7102c20037cd.jpg",1900,1250,false],"landscape":["https:\/\/aapas.org.ar\/portal\/wp-content\/uploads\/2019\/10\/5d5ffb3a9eaf7102c20037cd.jpg",1900,1250,false],"portraits":["https:\/\/aapas.org.ar\/portal\/wp-content\/uploads\/2019\/10\/5d5ffb3a9eaf7102c20037cd.jpg",1900,1250,false],"thumbnail":["https:\/\/aapas.org.ar\/portal\/wp-content\/uploads\/2019\/10\/header-bg-150x150.jpg",150,150,true],"medium":["https:\/\/aapas.org.ar\/portal\/wp-content\/uploads\/2019\/10\/header-bg-300x197.jpg",300,197,true],"large":["https:\/\/aapas.org.ar\/portal\/wp-content\/uploads\/2019\/10\/header-bg-1024x674.jpg",1000,658,true],"1536x1536":["https:\/\/aapas.org.ar\/portal\/wp-content\/uploads\/2019\/10\/5d5ffb3a9eaf7102c20037cd.jpg",1536,1011,false],"2048x2048":["https:\/\/aapas.org.ar\/portal\/wp-content\/uploads\/2019\/10\/5d5ffb3a9eaf7102c20037cd.jpg",1900,1250,false],"dyad-banner":["https:\/\/aapas.org.ar\/portal\/wp-content\/uploads\/2019\/10\/5d5ffb3a9eaf7102c20037cd.jpg",1094,720,false],"dyad-thumbnails":["https:\/\/aapas.org.ar\/portal\/wp-content\/uploads\/2019\/10\/5d5ffb3a9eaf7102c20037cd.jpg",630,414,false],"dyad-featured-image":["https:\/\/aapas.org.ar\/portal\/wp-content\/uploads\/2019\/10\/5d5ffb3a9eaf7102c20037cd.jpg",960,632,false],"dyad-featured-image-horz":["https:\/\/aapas.org.ar\/portal\/wp-content\/uploads\/2019\/10\/5d5ffb3a9eaf7102c20037cd.jpg",960,632,false],"dyad-site-logo":["https:\/\/aapas.org.ar\/portal\/wp-content\/uploads\/2019\/10\/5d5ffb3a9eaf7102c20037cd.jpg",456,300,false]},"rttpg_author":{"display_name":"AAPAS","author_link":"https:\/\/aapas.org.ar\/portal\/author\/aapas_44dyx0\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/aapas.org.ar\/portal\/category\/noticias\/\" rel=\"category tag\">Noticias<\/a> <a href=\"https:\/\/aapas.org.ar\/portal\/category\/noticias\/novedades-en-el-mundo-del-seguro\/\" rel=\"category tag\">Novedades en el mundo del seguro<\/a>","rttpg_excerpt":"En el marco del programa Int&eacute;grity Academy, orientado a la formaci&oacute;n de productores para que conozcan y aprendan herramientas que ayuden a mejorar la gesti&oacute;n de sus negocios, se llev&oacute; a cabo una jornada sobre campa&ntilde;as digitales con herramientas de Google.","_links":{"self":[{"href":"https:\/\/aapas.org.ar\/portal\/wp-json\/wp\/v2\/posts\/1527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aapas.org.ar\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aapas.org.ar\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aapas.org.ar\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aapas.org.ar\/portal\/wp-json\/wp\/v2\/comments?post=1527"}],"version-history":[{"count":0,"href":"https:\/\/aapas.org.ar\/portal\/wp-json\/wp\/v2\/posts\/1527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aapas.org.ar\/portal\/wp-json\/wp\/v2\/media\/4043"}],"wp:attachment":[{"href":"https:\/\/aapas.org.ar\/portal\/wp-json\/wp\/v2\/media?parent=1527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aapas.org.ar\/portal\/wp-json\/wp\/v2\/categories?post=1527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aapas.org.ar\/portal\/wp-json\/wp\/v2\/tags?post=1527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}